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March 1st, 2012
Segmentation for Dummies: Why Abercrombie & Fitch Is Right and Public Opinion Is Wrong
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The Sports Authority retail chain only caters to those interested in indoor and outdoor activities. Those who wish to merely sit on the couch and watch TV while they snack are deliberately being excluded.

Item: Whole Foods grocery stores do not stock Coca-Cola, Oreo Cookies or numerous other consumer favorites! Why are its shoppers being forced to buy only food that is healthy to eat?

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February 1st, 2012
Co-Branding: Why Even Sinatra Sang Its Praises
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Were there any entertainment brands bigger than that of the late, great Frank Sinatra? For over half a century, he put out an incredible number of classic albums and songs (as well as appearing in numerous blockbuster movies) and became known as the greatest pop singer of the 20th Century according to some experts.

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