Diageo Malta
With competitive pressure building, Malta, the #1 brand of energy drink in the Caribbean, turned to Reset for a complete overhaul that included brand strategy, name generation, brand identity, package and collateral material design, and a full radio, print and outdoor advertising campaign.
For Malta, a refreshing, non-alcoholic beverage enjoyed across the Caribbean, the challenge was attract new consumers without alienating existing ones – particularly a core group of aging consumers.
Built around the tagline, ‘Fuelled Naturally’, rich golden tones, a sunburst and malt sheaf conveyed a natural and healthy essence – and a true Jamaican vibe.
On the strength of consumer response from a wider demographic, we were commissioned to launch two additional flavours to sustain the excitement – and the pressure on the competition.
Diageo Malta
With competitive pressure building, Malta, the #1 brand of energy drink in the Caribbean, turned to Reset for a complete overhaul that included brand strategy, name generation, brand identity, package and collateral material design, and a full radio, print and outdoor advertising campaign.
For Malta, a refreshing, non-alcoholic beverage enjoyed across the Caribbean, the challenge was attract new consumers without alienating existing ones – particularly a core group of aging consumers.
Built around the tagline, ‘Fuelled Naturally’, rich golden tones, a sunburst and malt sheaf conveyed a natural and healthy essence – and a true Jamaican vibe.
On the strength of consumer response from a wider demographic, we were commissioned to launch two additional flavours to sustain the excitement – and the pressure on the competition.
